After graduating with a degree in business administration in 2005, I worked in varied marketing, communications and leadership positions until 2021.
During this time, as a central pivot and key position of several project teams and external agencies as well as customer groups, I learned to do justice to different stakeholders, how to communicate calmly and purposefully. I was also responsible for the conception and branding of some well-known brands such as Zoé, Balea and Similasan Natural Cosmetics – this from the idea to the appearance on the shelf.
Since 2021, I have been freelancing as a marketing, branding, communications specialist and “sparring partner” in the areas of strategy, innovation and management.
| Professional experience branding, management and communication | |
|---|---|
| Marketing / Branding / Communication Specialist & Sparring Partner Strategy, Innovation & Management ANTOINETTE BERTA | since 2021 |
| Brand Manager Natural Cosmetics Similasan AG, Jonen | 2019-2020 |
| Key Account Manager Central Europe & Asia / Management position Mibelle AG, Buchs | 2016-2018 |
| Category Field Manager Beauty / Management position Migros-Genossenschafts-Bund, Zurich | 2013-2015 |
| Product Group Manager Face Care / Management position & Deputy Head of Marketing Mibelle Cosmetics AG, Buchs | 2010-2011 |
| Senior Product Manager Face Care / Management position Mibelle Cosmetics AG, Buchs | 2009-2010 |
| Product Manager Face Care Mibelle Cosmetics AG, Buchs | 2007-2009 |
| Marketing & Sales Assistant Johnson & Johnson Medical, Spreitenbach |
| Professional education branding, management and communication | |
|---|---|
| CAS Digital Publisher – Social Media Producer HWZ University of Applied Sciences Zurich | 2020 |
| Dipl. Digital Influencer Swiss Digital Influencer Academy | 2020 |
| Professional Writing Federal Foundation for Language in Content Marketing, Media and Business | 2020 |
| Gaining commitment as a lateral leader MDI Management Development International | 2017 |
| Advancing Negotiation Skills 2 Scotwork | 2015 |
| The complete negotiator THE GAP PARTNERSHIP | 2014 |
| Open Negotiation according to HARVARD CONCEPT | 2008 |
| Texting like a professional ZfU International Business School | 2007 |
| Federal Dipl. Business economist FH with specialization in marketing University of Applied Sciences Northwestern Switzerland | 2005 |
| Diploma Básico de Español como Lengua Extranjera Instituto Cervantes | 2005 |
| Diplôme de francais des affaires Chambre de commerce et d’industrie de Paris | 2005 |
| Microeconomics of Competitiveness & Economic Development Harvard Business School | 2005 |
| Matura type B / Latin & subject music High School Olten | 1998 |